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Título:
BUTTERFLIES OF COSTA RICA (SKE 114, JULY 16, 2008) / MARIPOSAS DE COSTA RICA (SKS, 102, JULY, 2008)

Autor(es); Supervisor(es):
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Autor(es): FLORES, JULIANO; ICKIS, CATALINA; DONAIRE, VICTOR; SOCIAL ENTERPRISE KNOWLEDGE NETWORK (SEKN)

Supervisor(es): ICKIS, JOHN CATHER

Resumen:
In July 2007 Joris Brinckerhoff, founder and owner of Costa Rica Entomological Supplies (CRES), must decide whether to accept an offer from RBA, a publications firm in Barcelona, Spain, to sell mounted butterflies or deadstock as part of RBA's collectibles program for schoolchildren. Joris, who had pioneered the export of live pupae to butterfly exhibitors in North America and Europe, had always avoided the deadstock business which he considered to be low margin and unstable. The business proposed by RBA would also require additional investment and increased overhead. Nevertheless, he thought that the RBA offer might be attractive to CRES and its many suppliers in rural areas throughout the country. Currently, the oversupply of butterfly pupae was adversely affecting not only his business, but also the livelihoods of dozens of breeders, many of whom had been low-income rural families, endangering the social gains that had been made over the past years.

Materia(s):
MARIPOSAS; CRISALIDAS; INDUSTRIAS AGROPECUARIAS; EMPRESAS COMERCIALES NUEVAS; RESPONSABILIDAD SOCIAL DE LOS NEGOCIOS; EMPRESARIALISMO SOCIAL

Descripción del ambiente:
Ubicación geográfica: COSTA RICA
Tamaño:  
Industria o sector:  
Año(s) del evento: 2008

Area funcional: Gerencia general Fecha de escritura: 2008
Tipo: Caso (Campo) Ultima revisión:
Páginas: 19 Fecha de inscripción: 07-Feb-2010
Fuente: INCAE Idioma: Español; Inglés
  Código: 30188
Material(es) complementario(s):
Tiene nota de enseñanza en inglés y español.

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