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Título:
¿HACIA DONCE VA LA PUBLICIDAD? HACIA LOS "ESTITIALES"

Title:
WHERE IS ADVERTISING GOING? INTO 'STITIAL

Autor(es):
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Autor(es): RAYPORT, JEFFREY F.

Fuente del inglés:
 

Fuente del español:
ARCHIVO SEA 29486

País(es)
ESTADOS UNIDOS; ESTADOS UNIDOS

Materia(s):
TELEVISION--PUBLICIDAD; ASCENSORES; GOOGLE, INC.; CINTAS DE VIDEO--PUBLICIDAD; PUBLICIDAD

Resumen:
The article refers to interstitial advertising such as a 30-second television spot and focuses on vivistitials. Captivate Network, a unit of Gannett, provides video programming for delivering information to people taking the elevator in office buildings which might include weather information or stock quotes and advertising messages. The advantages of vivistitials are that they do not interrupt consumers' plans, do enrich an environment where information is scarce, and are not particularly annoying. Search-based advertising on Google and examples of locostitials, psychostitials, anthrostitials, autostitials, and sociostitials are mentioned.

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