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Título:
FLORES DEL ESTE: CASE (A)

Autor(es); Supervisor(es):
Para encontrar todos los casos de un autor o supervisor, haga clic sobre el nombre respectivo.

Autor(es): METZGER, MICHAEL; REQUENA, BERNARDO; CENTRO DE INVESTIGACIONES

Supervisor(es): METZGER, MICHAEL

Resumen:
In March 2006, Lorena and Victor Hugo Delgado, owners of Flores del Este, a small family owned flower shop in San José Costa Rica, had just finished a meeting with Paul Fervoy, general manager of InterNexo, a web development company. They now had to decide if they should invest their very limited resources in developing a web presence as Paul had just proposed. Neither Lorena nor Victor knew much about the web. They wanted to know if it would change the way they had been doing business for so many years. More specifically they wanted to know if the web presence would return them to the sales level they had lost when the deal with the first online florist TicoFlores.com was terminated. Would their investment in a web presence be profitable? Or would it be a waste of money?

Materia(s):
HORTICULTURA; FLORISTERIAS--COMERCIO MINORISTA; PUNTO DE EQUILIBRIO; SITIOS EN LA WEB; DECISIONES; INVERSIONES; SEGMENTACION DEL MERCADO; COMERCIO ELECTRONICO

Descripción del ambiente:
Ubicación geográfica: COSTA RICA
Tamaño: 6 empleados
Industria o sector:  
Año(s) del evento: 2006

Area funcional: Gerencia general; Mercadeo Fecha de escritura: 08-Abr-2009
Tipo: Caso (Campo) Ultima revisión: 08-Abr-2009
Páginas: 23 Fecha de inscripción: 13-Abr-2009
Fuente: INCAE Idioma: Inglés
  Código: 29430
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