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Título:
CINCO PASOS PARA CREAR SU MARCA DE LIDERAZGO PERSONAL

Title:
FIVE STEPS TO BUILDING YOUR PERSONAL LEADERSHIP BRAND

Autor(es):
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Autor(es): ULRICH, DAVE; SMALLWOOD, NORM

Fuente del inglés:
HARVARD MANAGEMENT UPDATE, VOL.12, ISSUE 12, DEC., 2007, P.3-5

Fuente del español:
HARVARD MANAGEMENT UPDATE, NO.124, SEPT., 2008, P.1-3

País(es)
N/A

Materia(s):
LIDERAZGO; PRODUCTOS DE MARCA; PRODUCTOS--ADMINISTRACION; ADMINISTRACION; EJECUTIVOS

Resumen:
The article discusses the steps of shaping personal leadership brand in business. First, is determining the desired result in which four factors will have to be considered. Second, is deciding what one wants to be known for, which offered descriptors that catches ones identity. Third, is defining identity that bests describes ones leadership quality. Fourth, is constructing leadership brand statement and testing it. Lastly, is realizing the brand identity.

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