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Título:
THE INTERNET STRATEGY OF THE COSTA RICAN TOURISM BOARD

Title:
 

Autor(es):
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Autor(es): RAVENTOS VORST, PEDRO

Fuente del inglés:
JOURNAL OF BUSINESS RESEARCH, VOL.59, ISSUE 3, MAR., 2006, P.375-386 (DOC-01648)

Fuente del español:
 

País(es)
COSTA RICA

Materia(s):
TURISMO; PLANEAMIENTO ESTRATEGICO; COMERCIO ELECTRONICO; DESARROLLO DE SITIOS EN LA WEB

Resumen:
This case is set in 2001 when the ICT makes a call for proposals to design, build, operate and market, a new website and introduce a reservations system. A discussion of the factors leading to the spectacular growth of Costa Rica as a destination and of the way in which the Internet has transformed the sector value chain, leads to a benchmarking exercise of ICT as a destination marketing organization, and an analysis of whether the ICT should become involved in handling reservations and how.

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