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Título:
STRATEGIES FOR GLOBALIZING LATIN AMERICAN BUSINESS

Title:
 

Autor(es):
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Autor(es): BRENES, ESTEBAN R

Fuente del inglés:
JOURNAL OF BUSINESS RESEARCH, VOL.50, ISSUE I, OCT., 2000, P.3-7 (DOC-01647)

Fuente del español:
 

País(es)
AMERICA LATINA

Materia(s):
SOCIEDADES ANONIMAS--PLANEAMIENTO; COMPETENCIA ECONOMICA INTERNACIONAL; EMPRESAS INTERNACIONALES DE NEGOCIOS; COMERCIO; ADMINISTRACION

Resumen:
Economic and commercial changes taking place at the national and international levels have important implications for the Latin American enterprise. There are at least four strategic options for Latin American companies facing international competitors, the national defense strategy; alliances between local competitors; the creation of local competitive advantage; and going international. However, only strategies for long-term sustainability are those that pursue true competitive advantage rather temporary protection. Experience documented in the case studies have shown that this competitive advantage will be of assistance in international as well as in local markets

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