INCAE
Sistema Bibliotecas
Bases de Datos

Artículos - Publicaciones Periódicas - Casos

Hacer nueva búsqueda  


Título:
INNOVAR A PROPOSITO

Title:
INNOVATE ON PURPOSE

Autor(es):
Para encontrar todos los artículos de un autor, haga clic sobre el nombre.

Autor(es): HERING, DEAN; PHILLIPS, JEFFREY

Fuente del inglés:
HARVARD MANAGEMENT UPDATE, VOL.11, ISSUE 9, SEP., 2006, P.3-5

Fuente del español:
HARVARD MANAGEMENT UPDATE, NO.108, MARZO, 2007, P.4-6

País(es)
N/A

Materia(s):
SOCIEDADES ANONIMAS--CRECIMIENTO; CIENCIA ADMINISTRATIVA; PRODUCTOS NUEVOS; INNOVACIONES TECNOLOGICAS; METODOLOGIA

Resumen:
The article provides professional tips on how to make innovation more intentional and successful. In this article, the authors present a four-step methodology aimed at making purposeful innovations, including the generation of good ideas, how to capture these ideas, evaluation of ideas and finally bringing the ideas to life with prototypes. This novel approach has been proven to improve a company's idea-management process and helps in bringing better products and services to markets more quickly and effectively.

Hacer nueva búsqueda